It seems websites are a dime a dozen these days but without traffic, it’s just another business card that the rain has swept down the gutter. That’s why we design enterprise websites that systematically target your ideal customer. Then engage them with relevant content, and attention grabbing visuals that educate, entertain, and present a resolution to their problems. We then guide your prospects through a proven marketing funnel to gain their trust. Resolve their doubts, and guide them through the process to make a purchase.
Attractive Design
As a corporate enterprise, the 1st impression you make with a customer is through your website. Even after an interaction with a sales rep or a customer referral, consumers will almost always visit your website before making a decision. Customers have stated that a poorly designed website or even a nice website with poor navigation will affect their decision to do business with a company. That is why we build websites with the end user in mind.
Not every customer is the same, therefore every website should not be designed the same way. The customer of a pharmaceutical company will expect an entirely different experience than the customer of a skateboarding company. Let’s design a website for your business that will inspire confidence and trust in your business.
Targeted Traffic
Whether you are running ads or you’re using (SEO) search engine optimized content to reach more customers. An SEO optimized enterprise business website is necessary in order to reduce your cost for every customer acquired. If you are looking for immediate traffic then running ads will be the best route to take. On the other hand, if you want the least cost per acquisition and are able to wait 3-6 months to outrank your competition, then new SEO content is the way to go. You could always do both and reap the rewards and then some.
Ads
When running ads, most companies tend to send all of their traffic to the homepage of their website. The homepage is generally the page with the most options. The downfall is that visitors often end up leaving the site due to having too many options and not knowing what to do next.
The best way to get the lowest cost-per-click and receive the highest number of customer contacts is to send visitors that see your ad to an optimized page for that ads target keyword.
SEO
Search Engine Optimization (SEO) is the process of optimizing website content for a specific search term. This process helps the content on your website to show up on the 1st page of Google for your target search term. This means that every time someone searches for that phrase, they will see your business. This becomes completely free organic traffic that you are able to compound over time by crafting new content around new traffic generating keywords over and over.
Engaging Content
With the advent of AI it seems everyone believes they are the next Mark Twain. The truth of the matter is that while AI can reproduce content from all over the internet, it can’t engineer anything new. This is why we review every piece of content to ensure that we are delivering the most valuable information to your customers. Visitors to your website will recognize the value you provide in every piece of content, which will in turn earn their trust and increase your site’s authority.
Having an SEO optimized enterprise business website with valuable content does 3 great things for your business. 1st, it displays your expertise for everyone to see. 2nd, It establishes you as an authority in your field. 3rd, it shows that you are trustworthy. Search Engines begin to recognize this and share more of your content for potential clients to see.
A Call to Action
When we design your website, we use a call to action at several points on your site to give customers the opportunity to sign up for an email list, request more information or make a purchasing decision. It is imperative to give your customer’s a yes or no decision in every content piece you create. When a customer is faced with too many options they become paralyzed with decision fatigue. On the other hand, a customer with no direction will flounder and most commonly will choose to leave the site.
The Funnel of Trust
We have coined the phrase, “Funnel of Trust” to describe the marketing system we created to take website visitors from a curious prospect to an engaged customer. Let’s take a look at the different levels of our custom marketing funnel that take visitors from prospect to customer.
Visitor: a visitor either clicks on an ad or clicks on your website link after performing a Google search for your products or services.
Visitor Engagement: Visitor responds to a call to action and signs up for an email list or makes a purchase.
Visitor Communication: Visitor receives automated emails that have been scheduled to go out to prospects until they make a purchase decision.
Choosing an SEO Optimized Business Website
Most businesses use their website as a digital business card that tells a little bit about themselves. While this is good and definitely helps to earn a prospects trust. It’s only the tip of the iceberg. When you have an SEO optimized enterprise business website, you get that and so much more. Your prospects know, like, and trust you but they also see you as a trusted expert that they can put their confidence in and know that you are able to help them and resolve their problems.